Privacy Policy
1. Information About the Collection of Personal Data and Contact Details of the Controller
1.1 We are pleased that you are visiting this website and appreciate your interest. Below, we explain how your personal data is handled when you use this website. Personal data means any data by which you can be personally identified.
1.2 The data controller for the processing of personal data on this website within the meaning of the General Data Protection Regulation (GDPR) is [Store Name]. The controller is the natural or legal person who alone or jointly with others determines the purposes and means of processing personal data.
1.3 For security reasons and to protect the transmission of personal data and other confidential content, such as orders or inquiries, this website uses SSL or TLS encryption. You can recognize an encrypted connection by the “https://” address line and the lock symbol in your browser.
2. Data Collection When Visiting Our Website
When you use our website for information purposes only, meaning you do not register or otherwise provide us with information, we only collect the data that your browser transmits to our server (so-called server log files). When you access our website, we collect the following technically necessary data:
- The website visited
- Date and time of access
- Amount of data sent in bytes
- Source or referral from which you reached the page Browser used
- Operating system used
- IP address used (where applicable, in anonymized form)
Processing is carried out in accordance with Article 6(1)(f) GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data is not passed on or used for other purposes. However, we reserve the right to review server log files later if there are concrete indications of unlawful use.
3. Cookies
To make visiting our website attractive and to enable the use of certain functions, we use cookies on various pages. Cookies are small text files stored on your device. Some cookies are deleted after your browser session ends (session cookies). Other cookies remain on your device and allow us or our partner companies to recognize your browser on your next visit (persistent cookies).
If cookies are set, they collect and process certain user information to an individual extent, such as browser data, location data, and IP address values. Persistent cookies are automatically deleted after a specified period, which may vary depending on the cookie.
Some cookies serve to simplify the ordering process by saving settings, for example by remembering the contents of a virtual shopping cart for a later visit. If personal data is also processed through individual cookies used by us, the processing is carried out either in accordance with Article 6(1)(b) GDPR for the performance of the contract or in accordance with Article 6(1)(f) GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly, effective website visit.
We may work with advertising partners who help us make our online offering more interesting for you. In this case, cookies from partner companies may also be stored on your device when you visit our website (third-party cookies). If we work with such partners, you will be informed separately in this privacy policy about the use of these cookies and the scope of the information collected.
You can set your browser so that you are informed about the setting of cookies and can decide individually whether to accept them, or exclude the acceptance of cookies in certain cases or in general. Please note that the functionality of our website may be limited if cookies are not accepted.
4. Contacting Us
When you contact us, for example by contact form or email, personal data is collected. Which data is collected in the case of a contact form can be seen from the respective form. This data is stored and used exclusively for the purpose of responding to your request and for the related technical administration.
The legal basis for processing this data is our legitimate interest in responding to your request in accordance with Article 6(1)(f) GDPR. If your contact is aimed at concluding a contract, the additional legal basis is Article 6(1)(b) GDPR. Your data will be deleted after final processing of your request, provided that the relevant matter has been conclusively clarified and there are no statutory retention obligations to the contrary.
5. Data Processing When Opening a Customer Account and for Contract Processing
In accordance with Article 6(1)(b) GDPR, personal data is collected and processed if you provide it to us for the performance of a contract or when opening a customer account. Which data is collected can be seen from the respective input forms.
You may request the deletion of your customer account at any time by sending a message to the contact details provided by the controller. We store and use the data you provide for contract processing. After complete processing of the contract or deletion of your customer account, your data will be restricted with regard to tax and commercial retention periods and deleted after these periods expire, unless you have expressly consented to further use of your data or we are legally permitted to continue using it.
6.1 Subscription to Our Email Newsletter
If you subscribe to our email newsletter, we will regularly send you information about our offers. The only mandatory information required for sending the newsletter is your email address. Providing additional data is voluntary and is used to address you personally.
We use the so-called double opt-in procedure for newsletter registration. This means that we will only send you a newsletter after you have expressly confirmed that you consent to receiving newsletters. We will then send you a confirmation email asking you to confirm your wish to receive newsletters by clicking the appropriate link.
By activating the confirmation link, you consent to the use of your personal data in accordance with Article 6(1)(a) GDPR. When registering for the newsletter, we store the IP address entered by your internet service provider, as well as the date and time of registration, in order to trace possible misuse of your email address at a later date.
You may unsubscribe from the newsletter at any time via the link provided in the newsletter or by contacting the controller. After unsubscribing, your email address will be deleted from our newsletter distribution list without delay, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this where legally permitted.
6.2 Newsletter for Existing Customers
If you provided your email address when purchasing goods or services, we may reserve the right to send you regular offers by email for similar goods or services from our range. In this case, no separate consent is required, based on our legitimate interest in personalized direct advertising pursuant to Article 6(1)(f) GDPR.
If you initially objected to the use of your email address for this purpose, we will not send you emails. You have the right to object to the use of your email address for advertising purposes at any time with future effect by notifying the controller. Only the transmission costs according to the basic rates will apply.
7.1 Transfer of Data for Delivery and Payment
The personal data collected by us will be passed on to the transport company commissioned with delivery insofar as this is necessary for the delivery of goods. We pass your payment data on to the commissioned financial institution or payment service provider as far as this is necessary for payment processing. The legal basis for the transfer of data is Article 6(1)(b) GDPR.
7.2 Use of Payment Service Providers
If you offer payment service providers such as PayPal, Klarna, SOFORT, Stripe, or similar services, insert the relevant provider names, business addresses, and privacy details here. The general rule is that payment data is only transferred insofar as required for payment processing. If a provider carries out a credit check where permitted, this should also be disclosed in this section.
8. Contact for Review Reminders
We may use your email address for a one-time reminder to submit a review of your order for the rating system used by us, provided that you gave us your express consent during or after your order in accordance with Article 6(1)(a) GDPR. You may withdraw your consent at any time by sending a message to the controller.
9. Use of Social Media Plugins
Our website may use social plugins or linked social media features for services such as Facebook, Instagram, or other platforms. If such plugins are implemented as simple HTML links or privacy-friendly solutions, a direct connection to the provider’s servers is not established until you actively click the relevant button.
Once you activate such a feature, the respective provider may process personal data. The purpose and scope of data collection and the further processing and use of the data by the relevant provider are governed by that provider’s own privacy policy.
If you use social media integrations, replace this section with the exact tools and providers used on your store.
10.1 Advertising and Conversion Tracking
This website may use online marketing tools such as Google Ads, conversion tracking, or similar advertising services in order to display relevant advertisements, measure campaign performance, and avoid showing the same ad repeatedly. Such services may use cookies or similar technologies.
Processing is based on our legitimate interest in the optimized marketing of our website in accordance with Article 6(1)(f) GDPR, unless consent is required under applicable law. Where consent is required, processing will only take place based on Article 6(1)(a) GDPR.
Users can usually object to or manage personalized advertising through browser settings, cookie preference tools, or the privacy settings provided by the relevant advertising platform.
10.2 Remarketing and Retargeting
Our website may use remarketing or retargeting technologies, such as those offered by Google, Meta, or other advertising providers. These technologies make it possible to show interest-based advertising to users who have already visited our website.
Where such tools are used, the provider may assign your browser to a pseudonymous identifier and evaluate which pages you visited. If your consent is required for the use of these technologies, processing takes place only on the basis of Article 6(1)(a) GDPR.
11. Web Analytics Services
Our website may use analytics tools such as Google Analytics or similar services to analyze user behavior and improve our website and marketing activities. These tools generally use cookies or similar technologies to collect information such as pages visited, time spent on the website, approximate location, device type, and anonymized IP data.
If IP anonymization is enabled, your IP address will be shortened before further processing where technically possible. Processing is based on our legitimate interest in the statistical analysis of user behavior for optimization and marketing purposes under Article 6(1)(f) GDPR, or on your consent under Article 6(1)(a) GDPR where required.
You can prevent analytics tracking by adjusting your browser settings, using an available opt-out mechanism, or refusing non-essential cookies through the cookie banner.
12.1 Rights of the Data Subject
Under applicable data protection law, you have the following rights with regard to the processing of your personal data:
Right of access under Article 15 GDPR
Right to rectification under Article 16 GDPR
Right to erasure under Article 17 GDPR
Right to restriction of processing under Article 18 GDPR
Right to notification under Article 19 GDPR
Right to data portability under Article 20 GDPR
Right to withdraw consent under Article 7(3) GDPR
Right to lodge a complaint with a supervisory authority under Article 77 GDPR
12.2 Right to Object
If we process your personal data on the basis of our legitimate interests within the meaning of Article 6(1)(f) GDPR, you have the right to object at any time to this processing with effect for the future on grounds relating to your particular situation.
If you exercise your right to object, we will stop processing the data concerned unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights, and freedoms, or the processing serves the establishment, exercise, or defense of legal claims.
If your personal data is processed for direct marketing purposes, you have the right to object at any time to the processing of your personal data for such advertising purposes. If you object, we will stop processing the data concerned for direct marketing purposes.
13. Storage Duration of Personal Data
The duration of the storage of personal data depends on the respective legal retention period, the purpose of processing, and, where relevant, the applicable statutory retention period, for example under commercial or tax law.
After the retention period expires, the relevant data is routinely deleted unless it is still required for contract fulfillment or contract initiation, or unless we have a legitimate interest in continued storage.